Why Lululemon And Other Attire Brands Coming Into Tennis Shifts The Sponsorship Landscape

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Why Lululemon And Other Attire Brands Coming Into Tennis Shifts The Sponsorship Landscape

And that means even higher options for gamers trying to signal attire sponsorship deals. Attracting customers may improve tennis-specific collections, although some brands have lagged behind others in growing the variety of SKUs focused particularly on the sport. No longer are attire sponsorship deals left solely to the athletic brands that have dominated  the sport for many years, now tennis welcomes a whole vary of brands new to the game.
We're breaking down the brand's story for you, forward, together with a couple of lesser-known information about the iconic trend house. “It is empowering for the athletes to know there are options and opportunities,” Stephens says, “whether within the attire class or extra broadly with other model partnerships." Beres says if a brand is trying to sign a small variety of gamers, they are typically careful in hitting specific areas. If a brand indicators a French athlete on the male aspect, for instance, they could wish to discover a feminine player from America.

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